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Nudge by Richard H. Thaler and Cass R. Sunstein is a book about the use of choice architecture to influence people's decisions. It was first published in 2008 and has since become a bestseller.

My opinion: Nudge shows how easy to influence positively people through suggestive and simple visuels. Interesting to think how the importance of the real or digital framework in which the collaborators work.

  • Summary:

    • The book argues that people are often led astray by their own biases and heuristics.

    • As a result, they may make decisions that are not in their best interests.

    • Choice architecture is the design of the environment in which people make decisions.

    • By changing the choice architecture, it is possible to influence people's decisions in a way that is beneficial to them.

  • Key takeaways:

    • Nudges are small changes to the choice architecture that can have a big impact on people's decisions.

    • Nudges can be used to improve people's health, wealth, and happiness.

    • Nudges are a form of libertarian paternalism, which means that they are designed to help people make better decisions without taking away their freedom of choice.


  • Nudge is a must-read for anyone who is interested in the psychology of decision-making.

  • The book is well-written and easy to understand.

  • Nudge provides a practical guide for using choice architecture to influence people's decisions.

Here are some additional tips from the book:

  • Use defaults to guide people's decisions.

  • Make the desired option the easiest to choose.

  • Provide information in a clear and concise way.

  • Make it easy for people to change their minds.

By following these tips, businesses and organizations can use choice architecture to influence people's decisions in a way that is beneficial to everyone involved.


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