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Social Physics

Social Physics by Alex Pentland is a book about the new science of social networks. It was first published in 2014 and has since become a bestseller.

My opinion: this academic book has deeply influenced Orizon architecture. It is a fascinating study of how people interact with comprehensiv and actionable reasearch. Not so easy to read byt a very important book for anyone that wants to understand the dynamics underlying a group of people.

  • Summary:

    • The book argues that social networks are not just about who we know, but also about how we interact with each other.

    • The way we interact with each other can have a profound impact on our behavior, our health, and our society.

    • Social Physics is a new field of research that is using data science to study social networks.

  • Key takeaways:

    • Social networks are powerful forces that can shape our behavior.

    • We can use social networks to improve our health, our productivity, and our communities.

    • Social Physics is a new field of research with the potential to revolutionize our understanding of society.


  • Social Physics is a must-read for anyone who is interested in the science of social networks.

  • The book is well-written and provides a comprehensive overview of the field.

  • Social Physics is a valuable resource for researchers, policymakers, and anyone who wants to understand the power of social networks.

Here are some additional tips from the book:

  • Pay attention to your social interactions. The way we interact with each other can have a big impact on our behavior.

  • Build strong social connections. Strong social connections can improve our health, our happiness, and our productivity.

  • Be a positive influence on your social network. The way we interact with others can have a ripple effect throughout our social networks.

By following these tips, we can use social networks to improve our lives and the lives of those around us.


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