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The Innovator's Dilemma

The Innovator's Dilemma by Clayton M. Christensen is a book about the challenges that established companies face when competing with disruptive technologies. It was first published in 1997 and has since become a classic in the field of business management.

My opinion: a must read book for anyone that wants to understand how a start-up can beat multinationals and how disruptive innovation spread. Really, really interesting!

  • Summary:

    • The book argues that established companies often fail to compete with disruptive technologies because they are focused on meeting the needs of their existing customers.

    • Disruptive technologies, on the other hand, are often inferior to existing products or services in terms of performance and features. However, they are also often simpler, cheaper, and easier to use.

    • As a result, disruptive technologies often appeal to new customers who are not served by existing products or services.

  • Key takeaways:

    • Established companies need to be aware of the potential threat of disruptive technologies.

    • They need to be willing to invest in new technologies, even if they are not immediately profitable.

    • They need to be prepared to change their business models to adapt to disruptive technologies.


  • The Innovator's Dilemma is a must-read for any business leader who wants to understand the challenges of disruptive innovation.

  • The book is well-written and provides insights that can be applied to any industry.

  • The Innovator's Dilemma is a valuable resource for businesses of all sizes.

Here are some additional tips from the book:

  • Listen to your customers, but don't be afraid to challenge their assumptions.

  • Be willing to experiment with new technologies and business models.

  • Build a culture of innovation that encourages employees to take risks.

By following these tips, established companies can increase their chances of surviving and thriving in the face of disruptive innovation.


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